Who can tell?

I’m sitting at home on a random Tuesday at 3pm. Which isn’t really remarkable, until you think about the fact that not very long ago, I would have been sitting in an office (or on a train, or in a seminar, etc.) on most Tuesdays at this time. But here I sit, nonetheless, after having … Continue reading Who can tell?

How much does brand affinity matter?

It’s November. Which means NaBloPoMo. Let’s see what happens when I force myself to blog every day for a month, shall we?  ———————————————————————————– I saw a post the other day about a bad airline experience, and how it tied into a bad email experience. The point the author was making: don’t send promotional emails to someone … Continue reading How much does brand affinity matter?

Care & Feeding

It’s November. Which means NaBloPoMo. Let’s see what happens when I force myself to blog every day for a month, shall we?  ———————————————————————————– Now that I’ve been back at work full time for about six months (time flies!), we’re really feeling the pressure at home when it comes to managing the rest of life. Weekends end … Continue reading Care & Feeding

Uneven Footing

I am really quite excited to see the resurgence of feminism in the mass consciousness. I’ve actually been meaning to write more about my nebulous thoughts and experiences around it, but this other thing has been eating at me a bit, so I thought I’d throw it out there and see if I can drum … Continue reading Uneven Footing

Buckling Down

Thing I am struggling with at work: Focus. After spending the vast majority of the past 2 years chasing after a tiny human with the attention span of a goldfish, I am now noticing that my ability to focus for more than about 40 minutes at a time in a work setting (or any setting, … Continue reading Buckling Down

Faith, Hope and Charity

Apparently this guy REALLY doesn’t want to get some of our work emails. And yet can’t find the unsubscribe button: Subject: SPAM EMAILS REMOVE ME FROM YOUR FUCKING SPAM EMAILS! STOP SENDING ME THIS SHIT! [redacted], LUTCF [redacted] and Associates www.[redacted].com 317-[XXX-XXXX] 317-[XXX-XXXX] fax Faith, Hope and Charity. Yah, read that last line of his … Continue reading Faith, Hope and Charity

Oh, Snap!

At this year’s Northern Voice conference, one of the more visible sponsors was TravelMasters, who were obviously using the conference as a launching pad into the world of DIY marketing. Marching in with gusto, and with cookies. Now, I will be the first to admit that (being in marketing) my tolerance for campaigns that miss … Continue reading Oh, Snap!

Case of the Mondays

I rarely blog about work, but this was too good not to share. I work for a company that sells HR/Recruiting software. This is what came back as a response to one of our outreach campaigns: We are not as technical at [huge US company] with our recruiting process as you would think. since we … Continue reading Case of the Mondays

Dose of Reality

Last week was a tough one around chez watercooler. Generally I’d been a mostly curious observer of the financial crisis. Oh sure, our investment accounts are taking a hit right now, but our fund manager has been great (recommended pulling out of AIG about 6 months before the crisis began) and I’m confident our accounts … Continue reading Dose of Reality